WE PROVIDE THE MISSING LINK
WHAT'S YOUR PROCESS?
Contact us to learn how to create user feedback loops to cultivate design empathy within any user centered process, including Lean and Agile UX.
We are design thinkers who partner-up in the truest sense of collaboration and play nice with others. Any combination of our interdisciplinary UX Leads, Strategists, and Researchers can provide the specialized capabilities where and when you need it.
HOW DO WE FIT?
WE FIT WHERE WE NEED TO
We've sat alongside the top UX design studios and internal UX teams in the country, and we're their best allies. We can take the ball early or after your team's initial discovery and synthesis phases to keep your user insights coming. Your team is free to sprint within your Lean or Agile UX processes while we provide the always-on communications channel to your user audience.
Why Hire Us?
We bring years of real-world UX research to the table, and have a reputation for being practical, down to earth, efficient, and effective. When you're pressured to launch a complete product in each sprint, we can get you actionable data from the market so you can reach 'done'.
We keep documentation process-appropriate. Our results are clear, concise, and to the point. Whether synthesizing discovery data into scenarios or reporting findings from multi-round usability studies. We communicate effectively with your team to support your product design and development process.
AGILE development? Lean? 'Old school' user and task analysis? We support the pace your team sets. We recognize the popularity trends of the UX design processes themselves and understand how fast courses can change. We can match our experience and solid research techniques to your process.
We can maximize our effectiveness when teams bring us in early. Too often, teams begin sprinting without asking the tough questions. What is the business value? What are your objectives? Your user stories? Surprisingly, many clients have a feel for what they want, yet haven't quantified their goals. We ask the tough questions and can drive project definition before you push the project through the process pipeline.
The skills involved in user research processes have become largely undervalued in the landscape of AGILE UX processes and automated testing services. ‘design-in-a-day’ development environment. But true insights and empathy are built through conversation. Our research methods can keep pace, cultivate real relationships with your users while leveraging automated services where it makes sense.
UX. It encompasses information architecture, interaction and graphic design, content strategy, HCI, and is ever evolving as a blended craft of its own. We are interdisciplinary practitioners who merge these talents to create pleasant, rewarding, and ultimately valuable user experiences. We can strategize, synthesize, diagram, write and support your team through any mix of UX skills.
A usability evaluation can provide insights that are often overlooked by internal teams. It can be as simple as a heuristic evaluation done by one of our UX leads, or as complex as multi-round 1:1, in person moderated user sessions. Most often, we support your design teams with a blend of remote 1:1 sessions, surveys, or a blend of automated menu-tree or task based testing.
Arzoon / SSA Global
Barclay's / BGI (BlackRock)
Epoch Partners (now Goldman Sachs)
Silicon Valley Bank
Danger / Foursquare
Kiosk Information Systems
Kodak Easyshare Gallery
JoAnn Fabric & Craft
Arts & Culture
San Francisco Museum of Modern Art
Molecular Devices Scientific
Modem Media (Digitas)
FOUNDER + SR. RESEARCHER
Kit Lofgren is a Sr. Researcher and Founder of Abbott Usability where she conducts all forms of user research. Kit founded Abbott Usability in July 1989. Her clients have included both project based and long term relationships with companies such as: Apple, Boeing, Daimler Benz, eBay, FedEx, Helio, Intuit, Kodak, Netscape, Pfizer, PGP, QTech, Ricoh, SAP, SanDisk, Schwab, Sephora, SFMOMA, Sony, USTrust, Visa, Vulcan, Yahoo, Zanzara. Through Abbott Usability, she has influenced domestic and international projects from airplane maintenance tools, to car navigation systems, mobile phones to websites, medical equipment to copiers and even traditional desktop software.
Sr. Researcher + UX Strategist
Kris guides clients through usability research with a focus on design and storytelling. Her former roles as Studio Director at ioResearch Studios and Exhibit Project Manager at Chabot Space & Science Center enable her to cultivate cross platform experiences and customize innovative, yet user-friendly strategies for extending brands. Her clients have included MTV, Microsoft, Sony, Adobe, Nike, Chabot Space & Science Center, NASA, and The California Academy of Sciences. Her work has earned awards from Communication Arts, Flash Forward Film Festival, and HOW Interactive Design. She holds an M.S. in Technical Communication from Rensselaer Polytechnic Institute's School of Communication and Media and a B.S. in Architecture from the University of Virginia.
Kit worked with me at Apple and I had the good fortune to able to engage her on several projects. She has a deep knowledge of user experience. Kit has worked with some of the best people in the industry over the years and knows how to work with engineers. Their client list is impressive. I recommend her and her company highly. – R. Mander, Apple
Kit is enormously intelligent and versatile–and above all, a thoroughly PRACTICAL–usability professional. She can cut through any amount of nonsense or ‘rocket science’ to design, execute, and document the right test for the project.
– C. Harrell, Charles Schwab
Consumer, Enterprise, Mobile, Research
Consumer, Mobile, Research
Silicon Valley Bank
Pfizer + Nektar
Consumer, Enterprise, Mobile
Clients Kind Words
“Abbott has researched so many different products in so many different industries that it's hard to imagine one they don’t have experience with. They provide great results, on time, again and again. And they’re great people as well.”
“The crew at Abbott are the masters of bridging the gap that's been called the ‘air sandwich’. That space between what customers want or how they react and the beliefs and interpretation of the project team. What you think is a good idea versus what your customers think is a good idea.”
“Abbott brings instant credibility to projects, due to both their broad experience and their direct connection with end users. They are total straight-shooters, but always personable and well-reasoned. In short, one of the smartest--and funnest--teams I've ever worked with.”